On December 12th, KATE held a “TOKYO RED”-themed brand promotion event in Shanghai and announced that Peng Yuyi was the brand's first Chinese spokesperson. Kanebo Cosmetics Co., Ltd. President Murakami said at the event that KATE attaches great importance to the Chinese market and will independently conduct large-scale marketing activities in the Chinese market in the next year. At the same time, taking into account the consumption potential of Chinese consumers in tourism retail, related promotion will also be carried out simultaneously at duty-free shops in Narita and Kansai International Airports and duty-free shops in Korea.

　　Kanebo Cosmetics entered the Chinese market in 1987. The company was acquired by the Kao Group in 2006 and became one of the five cosmetic businesses of the Kao Group. At present, the main brands of Kanebo Cosmetics in the Chinese market are freeplus, AQUA, KATE and so on.

　　In May of this year, Kao Group developed a global portfolio development plan to promote the growth of the Group's cosmetics business. Kao has selected 11 global strategic brands from the cosmetics business. SENSAI, KANEBO, KATE, and freeplus of Kanebo Cosmetics are among them. Kao Group will strengthen the marketing investment of these 11 brands, strengthen its tourism retail business, accelerate the development of its market in Asia and Europe, and strengthen the development strategy of high-end brands.